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Ruby User Group Berlin

Know your impact: An introduction to AB testing

this Topic will be presented by Jalyna Schröder

at November Meetup 2016, hosted by Tobias Pfeiffer

As developers we care a lot about metrics and benchmarks related to our code and its speed. You know how to improve the test coverage or how to make this one request faster. But how do you improve your conversion rate, how can you validate if a feature was a success?

In this talk I will tell about my own journey from low motivation to AB-Testing and how small measurements can keep you happy. I will give you an introduction about the statistical background of AB Testing and some best practices you can easily apply.

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